- Jessica Alexander
There are many industries where finding skilled professionals is difficult, but the drilling and environmental services industry is one of the hardest. In past blog posts, I’ve discussed a few different ways to attract and recruit people—everything from improving your status as a potential employer, partnering with schools to develop students into future job candidates, learning employee motivations, engaging with veterans, and recognizing how unconscious bias might be influencing your hiring decisions. These are all important, but we must recognize and address another major industry issue: we need to attract a more diverse workforce.
If you look at the faces in your company, they probably don’t reflect the general population. If it did, here’s a small peek into what it would look like according to the US Census Bureau:
You may be asking why diversity is important, and there’s a simple reason: if we don’t build up and recruit a workforce that pulls from all of these different groups, we are limiting the talent pool and growth needed to maintain a sustainable workforce in the next 10+ years.
In 2019, Cascade has taken two steps to ensure we understand and act upon the importance of this issue. The first step was to add diversity as one of our company’s core values. That means that diversity is a front-and-center priority, alongside safety, excellence, passion, growth and working together for One Cascade.
The second step we took was, with the support and endorsement of our CEO, establishing the Cascade Diverse Workforce Initiative (CDWI).
The CDWI is led by a group of Cascade employees who lead, advocate for, coordinate, inform and/or monitor the strategic diversity management process at Cascade. The sole and primary objective of the leadership council is to provide an environment where there is room for a diverse workforce to thrive personally and professionally. To do this, they will be focusing on three primary areas:
Our entire organization is excited about the launch of this initiative, and look forward to what we learn and accomplish in the year ahead.
If Cascade sounds like an organization you’d like to be a part of, check out our Careers page.
If you are interested in learning more about our diversity efforts, reach out to me by email.